Alex Hormozi

Andrew Gazdecki

Arvid Kahl

Bill Aulet

Dan Kulkov

Itamar Blauer

Jaume Ros

Julian Shapiro

Justin Welsh

Mike Heap

Rob Walling

Simon Høiberg

Adriaan

Amrit Rupa

Andrei Terteci

Andy

Anil

Antoine Minoux

Asrul Hanafi

Brian Saetre

Dmytro Krasun

Jonathan Wilke

Mads Phikamphon

Marc Lou

Martin Donadieu

Matthias Bohlen

Mike Cardona

Nate Ritter

Nico Jeannen

Nikolas Chapoupis

Rish

Ritu Jhajharia

Robin

Sai Krishna

Sven Radavics

Tobias Arweiler

Step-by-step processes for the idea stage of your business. Researching your market and making sure you build on a solid foundation.

🚀 [Marketing] Create your 4 second pitch

✨ [Value] Quantify your value proposition

✨ [Positioning] Chart your competitive position

🧱 [Research] Calm SaaS Market Analysis

🧱 [Fundamentals] Base SOP

🧱 [Fundamentals] How to get what you want out of life

💰 [Fundamentals] How to build a sellable Business

🧱 [Fundamentals] Second-Order Thinking

🚀 [Audience Building] How to Grow on Twitter

✨ [Research] How to identify if you’re solving a critical problem

Idea

Step-by-step processes when your business has its first customers, and you're starting to see some traction. Start to scale your SEO and make sure you get the right customers for the right product.

🚀 [Sales] How to write a good Twitter DM 

📞 [Support] Detect a toxic customer 

✨ [Value] Raise the perceived value of your product

✨ [Strategy] Identify your north star metric

🤝 [Operations] How to find good Virtual Assistants

📚 [Support] How to build a great knowledge base

🚀 [SEO] On-Page Checklist

✨ [Activation] How to increase activation

First customers

Step-by-step processes for the growth stage of your company. Finding your pricing, A/B testing, finding Backlinks at scale and more.

Step by step processes for the growth stage of your company. Finding your pricing, A/B testing, finding Backlinks at scale and more.

🚀 [SEO] How to find broken incoming link opportunities

🏦 [Finance] How to maximize your valuation

🚀 [SEO] How to find outgoing broken backlink opportunities

✨ [Optimization] How to A/B test 

🚀 [Research] How to find a new Niche

⚙️ [Delegate] Free Up 15+ Hours Per Week

✨ [Pricing] Nail your pricing with Lean pricing

Growth

Step-by-step processes when you're ready to sell your company. Finding your valuation, acquisition preparation, and more.

🧱 [Acquisition] How to look for signs that a SaaS is worth acquiring

📈 [Growth] How to show the viability of an acquisition channel

🧱 [Acquisition] How to prepare your acquisition

🤑 [Valuation] How to estimate the value of your SaaS

🧱 [Acquisition] How to find a great SaaS for flipping

Exit

<div>Step-by-Step process to find backlink opportunities by analyzing broken links to a page of a competitor.Extracted from this <a class="underline font-bold text-blue-500" href="https://youtu.be/mwH-mSxHg40">YouTube video</a> 👇 by SEO consultant <a class="underline font-bold text-blue-500" href="https://twitter.com/ItamarBlauer">@ItamarBlauer</a>.<div class="flex items-center"><iframe class="object-fill w-full h-48 md:h-80 rounded-lg my-2" src="https://www.youtube.com/embed/mwH-mSxHg40?start=138"></iframe></div>Find more about him on <a class="underline font-bold text-blue-500" href="https://www.itamarblauer.com/">his Website</a>.</div>

<div>Step-by-step guide to writing good Twitter DM's by Marketing legend <a class="underline font-bold text-blue-500" href="https://twitter.com/DanKulkov">@DanKulkov</a>.Check out his <a class="underline font-bold text-blue-500" href="https://blog.makerbox.club/">Blog</a> and <a class="underline font-bold text-blue-500" href="https://dankulkov.substack.com/">Newsletter</a> for more Marketing nuggets.</div>

Step-by-step process to find your 4-second pitch / hook. Great to explain to people what you do quickly, and as your website hero. Inspired by <a class="underline font-bold text-blue-500" href="https://robwalling.com/2010/05/13/how-to-find-your-4-second-startup-pitch/">this article</a> by <a class="underline font-bold text-blue-500" href="https://twitter.com/robwalling">@robwalling</a>. Find out more about Rob on <a class="underline font-bold text-blue-500" href="https://robwalling.com/">his website</a>.

Thoughts on how to what drives the valuation of your company and how you can make is as valuable as possible.

<div>Step-by-step process to help find a SaaS worth acquiring by checking Churn, Code and Customers.Extracted from the <a class="underline font-bold text-blue-500" href="https://www.amazon.com/-/en/Andrew-Gazdecki/dp/1544522886">Getting Acquired</a> by <a class="underline font-bold text-blue-500" href="https://twitter.com/agazdecki">@agazdecki</a>.Find out more about Andrew on his <a class="underline font-bold text-blue-500" href="https://www.andrewgazdecki.com/">website</a>.</div>

Thoughts on how to show that your growth channel is viable and that a potential acquirer can leverage it after taking over

<div>A process to find backlink opportunities by looking at broken backlinks of a site that links to similar content than yours. Extracted from this <a class="underline font-bold text-blue-500" href="https://youtu.be/mwH-mSxHg40">YouTube video</a> 👇 by SEO consultant <a class="underline font-bold text-blue-500" href="https://twitter.com/ItamarBlauer">@ItamarBlauer</a>.<div class="flex items-center"><iframe class="object-fill w-full h-48 md:h-80 rounded-lg my-2" src="https://www.youtube.com/embed/mwH-mSxHg40"></iframe></div>Find more about him on <a class="underline font-bold text-blue-500" href="https://www.itamarblauer.com/">his Website</a>.</div>

Step-by-step process to quantify the value proposition of your product. Extracted Disciplined Entrepreneurship by <a class="underline font-bold text-blue-500" href="https://twitter.com/BillAulet">@BillAulet</a>. Find out more about the book on the <a class="underline font-bold text-blue-500" href="https://www.d-eship.com/">website</a>.

Step-by-step process to chart the competitive position of your product. Extracted Disciplined Entrepreneurship by <a class="underline font-bold text-blue-500" href="https://twitter.com/BillAulet">@BillAulet</a>. Find out more about the book on the <a class="underline font-bold text-blue-500" href="https://www.d-eship.com/">website</a>.

<div>5-Step audience-first process to find your next Calm SaaS opportunity.Extracted from this YouTube video👇 by Bootstrapping legend <a class="underline font-bold text-blue-500" href="https://twitter.com/arvidkahl">@arvidkahl</a>.<div class="flex items-center"><iframe class="object-fill w-full h-48 md:h-80 rounded-lg my-2" src="https://www.youtube.com/embed/5ZC2CRchVyM"></iframe></div>Find more about Arvid on <a class="underline font-bold text-blue-500" href="https://thebootstrappedfounder.com/">his Website</a>.</div>

Checklist to find early signs of toxic customers. They can be a support burden or just straight annoying to deal with. So it's better to spot them early. Inspired by <a class="underline font-bold text-blue-500" href="https://robwalling.com/2010/05/13/how-to-find-your-4-second-startup-pitch/">this article</a> by <a class="underline font-bold text-blue-500" href="https://twitter.com/robwalling">@robwalling</a>. Find out more about Rob on <a class="underline font-bold text-blue-500" href="https://robwalling.com/">his website</a>.

Step-by-step process to raise the perceived value of your product. Extracted from a course by <a class="underline font-bold text-blue-500" href="https://twitter.com/AlexHormozi">@AlexHormozi</a>. Find out more about him on his <a class="underline font-bold text-blue-500" href="https://www.acquisition.com/">website</a>.

The North Star metrics is a single metric that represents your whole product strategy. It should be a leading indicator of your product's success, in terms of business results AND customer value. All your product decisions should tie into this metric and the 3-5 inputs that you think affect your north-star metric the most. Useful concept for product strategy that <a class="underline font-bold text-blue-500" href="https://twitter.com/mike_heap_">@mike_heap_</a> won't stop talking about. Extracted from a <a class="underline font-bold text-blue-500" href="https://amplitude.com/north-star">guide</a> by <a class="underline font-bold text-blue-500" href="https://amplitude.com/">Amplitude</a>.

<div>Use this template is the basis for your own SOPs.A good SOP should have on outline of:<ul class="mt-6 mb-6 pt-2 pb-2 p-6 pr-6 lg:pl-12 lg:pr-12 bg-white rounded-xl"><li class="lg:text-lg text-gray-500 mb-4 mt-4 leading-relaxed tracking-normal list-outside" style="list-style-type:disc;">The problem</li><li class="lg:text-lg text-gray-500 mb-4 mt-4 leading-relaxed tracking-normal list-outside" style="list-style-type:disc;">The solution to the problem</li><li class="lg:text-lg text-gray-500 mb-4 mt-4 leading-relaxed tracking-normal list-outside" style="list-style-type:disc;">Links to useful resources</li><li class="lg:text-lg text-gray-500 mb-4 mt-4 leading-relaxed tracking-normal list-outside" style="list-style-type:disc;">A visual walkthrough (e.g. <a class="underline font-bold text-blue-500" href="https://loom.com/">Loom</a>)</li><li class="lg:text-lg text-gray-500 mb-4 mt-4 leading-relaxed tracking-normal list-outside" style="list-style-type:disc;">Easy to understand steps</li><li class="lg:text-lg text-gray-500 mb-4 mt-4 leading-relaxed tracking-normal list-outside" style="list-style-type:disc;">An outcome (optional)</li></ul>For complex processes, it can also be helpful to include flowcharts (e.g. <a class="underline font-bold text-blue-500" href="https://miro.com/">Miro</a>) and known issues. You can easily copy this to your own Notion and adapt it to your needs by pressing the button below 👇</div>

<div>5 simple but not easy steps to fail and grow in iterations 👇.<figure><img src="https://cdn.sanity.io/images/qmxqcaor/production/2cbe1c58a00212643c64f3d2c8999a7cb04a3281-1466x1082.png"></figure> Extracted from Principles by Ray Dalio.<div class="flex items-center"><iframe class="object-fill w-full h-48 md:h-80 rounded-lg my-2" src="https://www.youtube.com/embed/B9XGUpQZY38?start=455"></iframe></div>Find out more about principles on the <a class="underline font-bold text-blue-500" href="https://www.principles.com/">book's website</a>. </div>

<div>Lean processes to identify and execute A/B tests to improve your product. Inspired by an <a class="underline font-bold text-blue-500" href="https://www.julian.capital/growth-strategy/ab-test">article</a> by <a class="underline font-bold text-blue-500" href="https://twitter.com/julian">@julian</a>.Find out more about Julian on his <a class="underline font-bold text-blue-500" href="https://www.julian.com/">website</a>.</div>

Step-by-step process to find a new niche and create an offer. Sometimes you don't have to change what you're selling, but how you're presenting it or who you're targeting. Extracted from a course by <a class="underline font-bold text-blue-500" href="https://twitter.com/AlexHormozi">@alexhormozi</a>. Find out more about him on his <a class="underline font-bold text-blue-500" href="https://www.acquisition.com/">website</a>.

Thoughts on how to find VAs that will help you create more leverage by taking over repetitive tasks.

Thoughts on how to create a sellable business covering the Fundamentals, Operations, Finance, Growth and Support.

Thoughts on how to create a great knowledge base to enable self-serve help for your customers.

<div>6-step process to prepare for an acquisition of your startup.Extracted from the <a class="underline font-bold text-blue-500" href="https://www.amazon.com/-/en/Andrew-Gazdecki/dp/1544522886">Getting Acquired</a> by <a class="underline font-bold text-blue-500" href="https://twitter.com/agazdecki">@agazdecki</a>.Find out more about Andrew on his <a class="underline font-bold text-blue-500" href="https://www.andrewgazdecki.com/">website</a>.</div>

<div>Step-by-step process to calculate a ballpark valuation of your SaaS.Extracted from the <a class="underline font-bold text-blue-500" href="https://www.amazon.com/-/en/Andrew-Gazdecki/dp/1544522886">Getting Acquired</a> by <a class="underline font-bold text-blue-500" href="https://twitter.com/agazdecki">@agazdecki</a>.Find out more about Andrew on his <a class="underline font-bold text-blue-500" href="https://www.andrewgazdecki.com/">website</a>.</div>

Step-by-step process to identify long-term consequences before they happen. Inspired by one of the mental models in <a class="underline font-bold text-blue-500" href="https://twitter.com/ShaneAParrish">@ShaneAParrish</a>'s mental models series. Check out the <a class="underline font-bold text-blue-500" href="https://fs.blog/second-order-thinking/">original article</a>.

Step-by-step process to free up 15 hours per week to have more time for strategy related tasks. Inspired by a <a class="underline font-bold text-blue-500" href="https://www.justinwelsh.me/blog/02052022">blog article</a> by <a class="underline font-bold text-blue-500" href="https://twitter.com/thejustinwelsh">@thejustinwelsh</a>.

<div>Lean process to find the best pricing for your product. Inspired by this 👇 video by <a class="underline font-bold text-blue-500" href="https://twitter.com/SimonHoiberg">@SimonHoiberg</a>.<div class="flex items-center"><iframe class="object-fill w-full h-48 md:h-80 rounded-lg my-2" src="https://www.youtube.com/embed/YsqF2lyYfLk?start=167"></iframe></div>Find out more about Simon on his <a class="underline font-bold text-blue-500" href="https://www.simonhoiberg.com/">website</a>.</div>

<div>Step-by-Step process to check and fix your on-page SEO 🚀.Extracted from this YouTube video👇 by SEO legend <a class="underline font-bold text-blue-500" href="https://twitter.com/JaumeRos6">JaumeRos6</a><div class="flex items-center"><iframe class="object-fill w-full h-48 md:h-80 rounded-lg my-2" src="https://www.youtube.com/embed/z7T-fiXLxNc"></iframe></div>Find more about Jaume on <a class="underline font-bold text-blue-500" href="https://jaume.io/">his Website</a>.</div>

<div>Step-by-step process to calculate a find a great SaaS to flip and become a Serial Entrepreneur.Extracted from the <a class="underline font-bold text-blue-500" href="https://www.amazon.com/-/en/Andrew-Gazdecki/dp/1544522886">Getting Acquired</a> by <a class="underline font-bold text-blue-500" href="https://twitter.com/agazdecki">@agazdecki</a>.Find out more about Andrew on his <a class="underline font-bold text-blue-500" href="https://www.andrewgazdecki.com/">website</a>.</div>

<div>A simple process to get started building an audience on Twitter in 90 days. Extracted and adapted from a newsletter issue by <a class="underline font-bold text-blue-500" href="https://twitter.com/thejustinwelsh">@thejustinwelsh</a>.Find more about Justin on <a class="underline font-bold text-blue-500" href="https://www.justinwelsh.me/">his Website</a>.</div>

Step-by-step process and worksheet to brainstorm ideas and experiments to increase user activation. Based on a <a class="underline font-bold text-blue-500" href="https://gopages.segment.com/rs/667-MPQ-382/images/TS-Content-Ebook-FiveFundamentalsGrowth-10.13.22.pdf">case study</a> by <a class="underline font-bold text-blue-500" href="https://segment.com/">Segment</a>.

<div>The best products solve critical problems.To make sure people will still use your product when times get tough and spending is cut, you should try to check as many of the boxes in this checklist as you can. The checklist is inspired by a section in <a class="underline font-bold text-blue-500" href="https://zerotosold.com/">Zero To Sold</a> by <a class="underline font-bold text-blue-500" href="https://twitter.com/arvidkahl">@arvidkahl</a>.Find more about Arvid on <a class="underline font-bold text-blue-500" href="https://thebootstrappedfounder.com/">his Website</a>.</div>

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