⚡️ Problem
Ranking our articles on Google Search is hard
💡 Solution
Make sure there are no issues with on-page SEO by running this checklist
🔗 Quick links
- Ahrefs Example Article (Article for the screenshots)
- Jaume’s Channel (Great SEO content)
- SEO Minion Chrome Extension (On Page SEO checks, Free)
- Answer the Public (Find related keywords, Free)
- GTMetrix (Performance checks, Free)
- Google Search Console (Performance and Traffic stats, Free)
🎥 Walkthrough
🏃♀️ Steps
Structure
Open the site you want to analyze (e.g Ahrefs Example Article)
Pick your main keyword (e.g Affiliate Marketing)
Open SEO Minion on the site
Have at least one Heading (<h1>)
Make sure the Title (<h1>) includes main keyword
Make sure the Meta description includes main keyword
Make sure the Keyword is in the url (only it’s easy to do as the impact is not huge)
Content
Analyze competitors for your keyword and look at their angle, intent and how it can be improved, make sure that your content has something that makes it better than the competition
Write the best content (hire an expert if you’re not an expert on the topic)
Have author pages to show that the person that created the article is an expert
Add external links to author pages for social proof
Make sure your content is scannable by creating proper structure
Use related keywords to fill up all the headings that make up your structure for example on Answer the Public
Include lists and bullet points for Scannability and better featured snippets
Internal Links
Make sure to include descriptive anchor texts (to tell google why we’re using this link)
Make sure internal links are useful (don’t force them for the sake of the link)
Include breadcrumbs (especially on e-commerce pages)
External Links
Link to helpful external resources to add credibility to your content
Make sure that sponsored links include the sponsored tag
Make sure no links are broken!
User Experience
Check your performance score on GTMetrix and make sure there are no mistakes that are easy to fix (like an uncompressed image)
If your score is not great, use the waterfall chart to look into performance issues
Make sure page experience is good in google search console (Page Experience, Web Vitals, Mobile Usability)
Images
Make sure your images are unique and high quality
Make sure they don’t kill your load speed and are compressed
Make sure to use descriptive names and alt tags
Ads
Make sure ads are not messing with your user experience
Make sure they don’t make the performance of your website horrible (check in GTMetrix)
Structured Data
Add structured data to your website by following this guide
