✨ [Positioning] Chart your competitive position

How to use 👇

Step-by-step process to chart the competitive position of your product.

Extracted Disciplined Entrepreneurship by @BillAulet.

Find out more about the book on the website.

Template 👇

⚡️ Problem

You don’t know how differentiated your product is from competitors and alternatives

💡 Solution

Chart your competitive position

🔗 Quick links

🏃‍♀️ Steps

You need to know what your persona’s top 2 priorities are and you should try to become the best solution for them
Determine your persona’s top 2 priorities
Draw a chart with
x-axis being the top priority
bad state on the left
good state on the right
y-axis being the 2nd priority
bad state at the bottom
good state at the top
Make sure your chart looks like this 👇
notion image
Chart your competitors and customer’s status quo (what they do now)
Make sure you’re in the top right quadrant
notion image
Re-evaluate your product in relation to your competition if you’re not in the top right

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