⚡️ Problem
You want to capture and guide your whole product strategy in one clear metric
💡 Solution
Identify your North Star Metric and the 3-5 inputs that influence it the most
🔗 Quick links
🏃♀️ Steps
Define your north star
Define a metric that can guide your whole product strategy. It must:
express value (Why does it matter to customers)
represent vision and strategy (Your product and business are reflected in it)
be a leading indicator (”predict” future results)
be actionable (can be influenced by taking action)
be understandable (expressed in plain language)
not be a vanity metric (things that we feel good about but don’t actually drive results)
Your north star:
Our North Star Metric is called X, which we define as Y.
Define your inputs
Define the inputs that influence your north star by:
Writing down common actions a user takes that help influence your north star metric
Writing down what you need to do as a company to make your north start a reality
Make the metrics measurable
Putting it together
Create a flowchart that maps your inputs, the metrics to measure the inputs and your north star
Drop it into 🏆 Outcomes
Revisit this process as you go and refine your north star, it’s likely to change in the early stages of your business
