🧱 [Research] Calm SaaS Market Analysis

How to use 👇

5-Step audience-first process to find your next Calm SaaS opportunity.

Extracted from this YouTube video👇 by Bootstrapping legend @arvidkahl.

Find more about Arvid on his Website.

Template 👇

⚡️ Problem

You’re looking for your next opportunity but don’t want to go idea first. Idea-led businesses can be risky because they often lack validation.

💡 Solution

Develop your business idea from observing a market/audience Market/Audience → Problems → Existing Products → Business idea

🔗 Quick links

🎥 Walkthrough

Video preview

🏃‍♀️ Steps

Brainstorm markets/audiences that you know and add each of them in the worksheet
Affinity: For each audience assign a score between 1 and 5 how much you care about this audience in
Opportunity: Determine which markets have interesting problems to solve by
Finding key groups of market participants
Exploring communities
Looking at existing SaaS businesses
Looking at failed SaaS businesses
Looking at solvable problems that haven’t been solved
Assigning a score between 1 and 5 in
Welcome: Check if people in this audience actually have existing budgets, money and purchasing agency to pay for your potential product. Then add a score between 1 and 5 in
Market size: Find out if this audience lies in the “Goldilocks zone” of self-funded SaaS businesses (not too small to be unsustainable and not too big to attract VC competition). Then add a score between 1 and 5 in

🏆 Outcomes

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