⚡️ Problem
You need a clear header for your hero section on your website
💡 Solution
Create a 5-7 word summary of your product that will serve as the header
🔗 Quick links
🏃♀️ Steps
Draft Hooks
Brainstorm different hooks by using one of the following approaches
- Explain what your product does and who you target (e.g Everything you need to start writing online.)
- Make a promise using the benefit of your product (e.g We make scheduling sexy. And fast.)
- Describe the most remarkable feature of your product (e.g. One Thousand Songs in Your Pocket.)
Write them all down using
- Simple words
- No marketing speak
My hooks:
What + who: TBD
Promise + Benefit: TBD
Remarkable Feature: TBD
Pick your “winner”
My best hook:
Test Hooks
Run your best hook by someone from your target audience and see if it makes them curious / “hooks them”
If it’s meh go back to drafting hooks
If it works well on your audience, it’s time to use your winner
Use your Winner
Add your best hook as your landing page header
Optional: If you have existing traffic, consider A/B testing your headline and the other hooks that you have
