๐Ÿš€ [Marketing] Create your 4 second pitch

How to use ๐Ÿ‘‡

Step-by-step process to find your 4-second pitch / hook.

Great to explain to people what you do quickly, and as your website hero.

Inspired by this article by @robwalling.

Find out more about Rob on his website.

Template ๐Ÿ‘‡

โšก๏ธ Problem

You need a clear header for your hero section on your website

๐Ÿ’กย Solution

Create a 5-7 word summary of your product that will serve as the header

๐Ÿ”—ย Quick links


๐Ÿƒโ€โ™€๏ธย Steps

Draft Hooks

Brainstorm different hooks by using one of the following approaches
  • Describe the most remarkable feature of your product (e.g. One Thousand Songs in Your Pocket.)
Write them all down using
  • Simple words
  • No marketing speak
My hooks: What + who: TBD Promise + Benefit: TBD Remarkable Feature: TBD
Pick your โ€œwinnerโ€
My best hook:

Test Hooks

Run your best hook by someone from your target audience and see if it makes them curious / โ€œhooks themโ€
If itโ€™s meh go back to drafting hooks
If it works well on your audience, itโ€™s time to use your winner

Use your Winner

Add your best hook as your landing page header
Optional: If you have existing traffic, consider A/B testing your headline and the other hooks that you have

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