Due Date
Status
Done
Category
🚀 Growth
Sellability Impact
High
💡 What?
Your goal should be to build a repeatable marketing and sales engine
❓ Why?
Acquirers only care about the future of your company, so you need to show them that your company will be able to attract customers as cheaply and repeatedly as possible.
💪 How?
Find a channel
Experiment with different marketing channels
Find a channel that works well
Double down on the channel
Viability & Optimization
Show that it’s scalable (can be ramped up with more resources)
Optimize the channel by lowering CAC to increase profit
Documentation
Document the channel and your strategy (see [WIP] How to document your marketing)
Document what works and what doesn’t work when using this channel
Document the total potential of this channel for example by analyzing organic traffic of keywords that convert (if you use Google Ads)
Fire yourself
Delegate or automate the work needed to use this channel
